By Nick Panzeri that promotions have become the fuel of the media as anyone who has been in recent years to a kiosk and you're done with dinner, an encyclopedia and a croissant in his hands . However, the worst thing is when promotions parasitize information.
The latest and best example is found in the newspaper interview Ace Tomás Roncero with Cristiano Ronaldo, arguably the most media player in the world. First question: What did you think the poster of As ? "Absolutely fantastic I never imagined that it was so big (it was specified that was real size )...". Next question: "Make a promise to his alter ego for this season."
text accompanies a horrific images of the Portuguese along his double role. The same photo on the cover with a new reference to the happy poster: "The Portuguese hallucinated giant poster with As " .
In any case, it seems that since the newspaper Prisa should not be very happy with that Ronaldo had appeared before in Brand and also with Usain Bolt, as the interview, yes which is the cover story (business is business), not start until page 6 and just two pages devoted ... to discuss their poster. A very professional job, especially when these players only grant an interview a year to each medium.
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