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Benzema sports journalism

For Rocheteau
First were the hosts. If you want to be a war reporter, was no longer enough to have a pair and have Read all Kapuściński. Now you had to fill out an application in triplicate, to make a statement in West Point and embedded get you to eat ranch. Come on, be one of them. Then there were the political parties. Nothing save the lisp or sweats Rajoy Zapatero: they now record Images of the rallies and you are served at the end of the rally. And Benzema has now joined.

Yes, Karim Benzema, 21 years old, a locomotive with the ball at his feet, a verb without a lot of shy off the field and now, a misguided brat who has laid the first stone in the future death of sports journalism.

In France, Karim Benzema has signed an exclusive contract with a chain, TF1 (equivalent in quality Tele5 indestronable hearing and leader for 20 years). Some say by about 200,000 euros (did one round in case anyone was more). Obviously, this excludes the rest of TV's power to his journalistic work.

The series has a flashy name (KARIM BENZEMA: THE SAGA. View clicking here ) and a flashy presentation (he does not know what a jacket, a black suit and looking side villain. trembles Scarface). This is a monthly chapter. And here comes the best of all, the images will not be recorded by TF1, but for the producer Sam Prod. by TF1 "Outsourced? What it is: a few friends of Benzema.

other words, drop the pasta, and you get canned images where Benzema is cute death. Uncomfortable questions, those that make the Framework and the AS (APAN let) in press. In France, which is what the French are concerned, there will be a word out of tune, or an image you dislike a player, yes, it's great, but nothing has shown the highest level. Using media blackmail which will bring their pocket money and does not hold any other football player, or Messi or Cristiano or Torres, or anyone.

Tremble,

Godard says Eric Hannezo, TF1 boss of Sports in L'Equipe: "We have not signed an exclusivity with Benzema as a player. We have agreed with him for an editorial or artistic project ". Tremble, Godard.

says his agent, Karim Djaziri: "There will always be focused on today's Real Madrid. Can show you where you cut your hair, what is your favorite restaurant ...". Belén Esteban trembles.

In France no one has raised his voice. The best is now. Sunday. First chapter of the saga. A Benzema escapes the following about his controversy with the French coach, Raymond Domenech: "I did not want to play [in the last ten minutes against Romania]. I did not want to give everything."

next day hostión L'Equipe: "Benzema came against Romania discouraged." And all the media asking: How can a guy of 21 who has never gotten a decisive goal with France played without forward to say that taking the jersey. "

must be very awkward ...

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For Halftown

From the smartest thing we do in sports advertising seen lately are English flags with the logo of whiskey on the strip DYC inequality that has looked to the English fans throughout the Eurobasket just ended. For the beverage Segovia The formula of the flag is not only a presence in a major sports event without paying a single euro (the cost of separate flags) but also allows the aqueduct passed limiting alcohol advertising on TV that sets the English law.
DYC
This event strategy is not new - who has not participated in a sporting event or a party sponsored by them? - But it seems to have managed to refine the formula for maximum exposure at minimum cost. Although for real winners of this Eurobasket, the Chinese Li Ning to clothe the champions of Europe and, with a new title won, put back a dunk in the face to the friends of Nike and Adidas.

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'What did you think the poster of Ace? "

By Nick Panzeri

that promotions have become the fuel of the media as anyone who has been in recent years to a kiosk and you're done with dinner, an encyclopedia and a croissant in his hands . However, the worst thing is when promotions parasitize information.

The latest and best example is found in the newspaper interview Ace Tomás Roncero with Cristiano Ronaldo, arguably the most media player in the world. First question: What did you think the poster of As ? "Absolutely fantastic I never imagined that it was so big (it was specified that was real size )...". Next question: "Make a promise to his alter ego for this season."

text accompanies a horrific images of the Portuguese along his double role. The same photo on the cover with a new reference to the happy poster: "The Portuguese hallucinated giant poster with As " .

In any case, it seems that since the newspaper Prisa should not be very happy with that Ronaldo had appeared before in Brand and also with Usain Bolt, as the interview, yes which is the cover story (business is business), not start until page 6 and just two pages devoted ... to discuss their poster. A very professional job, especially when these players only grant an interview a year to each medium.